About Crux

Crux is the capital markets technology company changing the way clean energy and manufacturing projects are financed in the U.S. Crux’s platform, market intelligence, and expert team help developers and manufacturers raise capital through all stages of project development and operation. The company’s first offering is the leading platform for tax credit transfers.

Energy demand is rising and project development and manufacturing are booming in the United States. Clean energy and manufacturing tax credits are the policy tool for companies building projects and manufacturing critical products and materials. And for the first time, these credits are transferable – creating a new and powerful market mechanism to fund clean energy projects. The market for transferable tax credits needs new standards, more buyers, expanded financial products, and purpose-built software.

Our team of 30 is composed of experts in energy, financial markets, government, marketplace and workflow software. We are building rapidly in this new large market.

Crux has raised ~$27M in capital from some of the best investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, Canapi, and others. These funds are joined by strategic investors including Pattern Energy, Clearway Energy, EDF Renewables, Intersect Power, LS Power, Orsted, Hartree Partners, and others who collectively generate billions of dollars of tax credits annually.

As our founding hire on Marketing Operations, you will play a key role in our Go To Market success.

What you'll do:

Data management & infrastructure:

• Maintain and optimize our CRM and marketing databases, ensuring high data quality.

• Manage data hygiene, lead enrichment/re-enrichment, and intent-based lead qualification

• Establish and manage robust Prospect → MQL data pipelines and infrastructure.

• Implement automated account scoring, contact tiering, and targeting for scalable prospecting efforts.

Campaign management & execution:

• Support integrated marketing campaigns with seamless lead management processes and automated workflows.

• Set up and optimize ABM strategies targeting sellers, buyers, and additional stakeholders.

• Drive sequence performance optimization and email send health monitoring.

Marketing technology & automation:

• Lead the evaluation, administration, and scaling of marketing tech tools.

• Build sophisticated workflows and intent scoring systems to streamline processes and enhance scalability.

• Manage and optimize referral tracking and partnerships pipelines.

Performance analysis & reporting:

• Develop and maintain systems for KPI tracking, attribution modeling, and funnel analysis on a weekly, monthly, and quarterly basis.

• Provide actionable insights through detailed Google Analytics/Ads reporting and cross-referenced funnel data analysis.

• Ensure reliable and comprehensive data for attribution reporting and decision-making.

Cross-functional collaboration:

• Act as a key liaison between growth, sales, and partnerships teams to ensure alignment on priorities and outcomes.

• Support outbound growth campaigns, including account re-engagement and champion-targeting initiatives.

What you've done:

• 3–5 years of experience in Marketing Ops, Growth Ops, or Business Ops at a B2B marketplace tech startup with enterprise sales.

• Database management: You've proactively managed CRM data quality and segmentation for targeted outreach.

• Campaign operations: Supported execution of integrated campaigns with strategic lead management.

• Process optimization: Built scalable, automated workflows that streamline operations.

• Performance analysis: Analyzed KPIs to inform marketing strategies.

• Marketing technology: Scaled tech stacks and leveraged integrations to support growth initiatives.

What we bring:

• $27m raised from top investors like Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, Canapi, and others.

• Fully remote in US or Canada with opportunities to co-work in NYC, Seattle, DC, or SF

• Fully covered Health, Vision, and Dental insurance.

• Competitive base salary ($115,000-$135,000) with equity. Compensation is dependent on leveling, established using market comps, and flexible should the role be up-leveled.

• Our values: Care for each other, build & improve rapidly, focus unremittingly on our customers, demonstrate ownership, and convene a team that reflects the breadth of experiences in the country.